Volume 3 Issue 1

1.Impact of Perceived Quality as Moderator on Brand Equity as a Mediating effect on brand preference in Shampoo sector of PakistanMuhammad Hamid,Hafiz Kamran,Muhammad Rehan Hassan and Beenish Shafqat1-17
2.An Empirical Study on Repurchase Intention in OLXMuhammad Hamid,Muhammad Umer Shahid,Hafiz Muhammad Zeeshan Ashiq,Mariam Siddiqua,Muhammad Waqas Shahid18-33
3.Corporate Social Responsibility as a Motivating Tool for EmployeesMuhammad Arshad,Habib Hassan,Sheharyar Ahmed,Muhammad Hamid34-46
4.Factors Influencing Impulse Buying in PakistanMuhammad Hamid,Muhammad Irfan,Abdul Waqas,Zeeshan47-62
5.Effect of Website Reputation and Website Quality on Consumer Emotions, and Purchase Intention in PakistanMuhammad Hamid,Ahmad Zia,Salman Liaqat63-72
6.Relationship between working capital management and profitability:
A case study from textile sector of Pakistan

Muhammad Hamid,Soban Ahmad,Zeeshan Haider,Saif-ur-rehman73-81
7.Role of Social Media in creating Value and Consumer Commitment in Service BrandingPreeti Vishwanathan ,Maani Dutt,Anurupa B. Singh82-90

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